About Mel Taylor

CONTACT:    meltaylor2000@Gmail.com     Ph.  267-625-5313

We help local Media properties evolve within this Web 2.0 world.

We develop online revenue strategy for Broadcast & Newspaper, as well as pure-play content publishers.

Our background includes Radio, Newspaper, Television, Internet, Video/Audio production. Main focus is on sales development/revenue generation, as it relates to content, staff training, and the leveraging of disruption.

• Philly.com
• Cablevision
• Tribune Newspapers
• Advance Internet
• Director of Online Sales at FOX 29 Television in Philadelphia  www.MyFoxPhilly.com
• National Sales Director for www.WorldNow.com; representing 250 TV station websites.
• Regional Sales Manager at Clear Channel Interactive (Radio)
• Director of Online Sales at www.Phillyburbs.com  (Local Philadelphia Newspaper group)
• Sales Consultant at PhillyEdge Weekly newspaper.  www.PhillyEdge.com
• On-Air Radio Talent in Philadelphia at WDRE, WYSP, WIOQ, WIFI, WPST
• On-Air TV Talent and producer at CBS-TV3 , MTV, WPHL-17
• Radio Sales at WJJZ, Clear Channel Philadelphia
• Local Music Director at WYSP, CBS Radio in Philadelphia
• Owner of Taylor-Made Digital Video; a production company.

Recent Testimonials:

As an event planner, I have the opportunity to place many different types of speakers on various industry programs. Rarely do I encounter a speaker of the caliber of Mel Taylor.  Not only is he extremely knowledgeable in and well-prepared for his subject matter, he is also a very entertaining speaker and a pleasure to work with. He is an asset to any program.

Marsha A. Stoltman  President, The Stoltman Group.  America East Newspaper Conference, Hershey Pa.   April 2009

“Mel, thank you for speaking at our annual conference. Our members loved your presentation style and were left with plenty of actionable, revenue generating ideas. The feedback has been fantastic and we’ve had numerous requests to have you back. We’ll see you again soon!”

Mike Kierstead, Executive Director, Atlantic Community Newspapers Association. June 2009

Your presentation was incredibly beneficial. To have someone finally say it’s OK to ‘dumb down’ the internet sales process is something short of life altering, but certainly business altering. This was easily one of the best seminars I’ve seen. Thanks.

Paul MacNeill, President, Island Press Ltd.  June 2009

Mel is charismatic, well spoken and easily captures attention of the crowd. He takes the time to build a story that can make the most difficult concepts seem easy. Before the client seminar (where Mel trained our sales staff) he addressed the most common objections. Mel helped give the sales staff more confidence, and made them fully prepared to sell.

At the client seminar, Mel engaged the audience, spoke in terms that made them comfortable, and made professional reference to promote our Newspaper website, without losing credibility as a professional, outside consultant. 

Our ‘Web 101 for Small Business’ seminar was a huge success; we generated over $132,000 in revenue and signed 26 advertisers that had not previously run with The Morning Call.  We increased our average revenue per account by 18%.

Dan Sarko, VP of Interactive; Tribune Media, Allentown, Pa. October 2008

Mel, your presentation: “Insider’s Guide: Newspaper & Online-Only Revenue Strategy” was excellent!  Your knowledge and experience in what works, and what doesn’t, to generate online revenues is sorely needed in the Broadcast industry.  Your recommendations are simple to follow, practical, and can be executed immediately. Feedback from attendees was as high as we’ve ever gotten for our webinar series. 

John Potter, VP Training; Radio Advertising Bureau. June 2009

Refreshing, easily understandable & entertaining….for managers and sales reps! I am recommending Mel for future events that educate local businesses about online marketing, as well as online sales training initiatives for traditional media execs.

Tara Cleary, New England New Media Association,  May 2009

Your reviews were glowing. Here’s a few: “logical presentation, very good”, “great job – very informative and motivating”, and “great ideas – very good speaker”.

Chelsea Stoner,  Pennsylvania Newspaper Association . May 2009