An educated local business, is more likely to buy Web. That’s the philosophy behind my recent projects with the Tribune Company.
Just did some ”Web 101 for Local Business” seminars for The Chicago Tribune & The Baltimore Sun. These well attended events are more proof that there’s a whole new stream of ad dollars that will eventually be placed online. These dollars are going to come from local, small and mid-size businesses.
2 responses so far ↓
The SME- Not educated or overwhelmed? « Local Visibility // May 17, 2008 at 8:20 am
[...] was reading a post from a friend of mine, Mel Taylor, regarding his efforts to educate the local business owner for [...]
Newspaper Next 2.0 ; also - a Great Lead Generator and Advertiser Service « Community Newspapers - Hear Them Roar // June 15, 2008 at 11:04 am
[...] that helped them and the “experts” they should turn to for their Web advertising. Read here about what Mel Taylor produced for two newspaper companies and their [...]
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