The video above features the Rockford Register Star and their take on “Journalism 2.0″. It’s a look at how Newspaper companies are smartly transforming their entire staffs into multi-media experts. This is happening within editorial departments, graphics, sales, marketing… you name it.
Some call it a WEB FIRST Newsroom, some call it reverse publishing. I call it ‘the way it needs to be’.
The race in on. In each market, only a few traditional media companies will carve out a successful, profitable online business. Who will those winners be? Hint: Those that do MORE than just dump their traditional content online.
In a fast changing Web 2.0 world, local media companies must use every tool, platform and tactic at their disposal. Thanks to Howard Owens for the tip.
RELATED POST:
Michael Rosenblum; the Godfather of Mobile Journalism, has a great post here that discusses how Newspapers can beat local TV to the punch…….online.
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