It’s getting a bit tougher to post on a regular basis.
Why? Well, quite simply: it’s due to the amount of work and opportunity that is available in the local, online media space. Much of what is written here in this blog is becoming top priorities at most media companies. That spells busy times for me, as well as anyone associated with online and/or digital media.
I am also on the road alot more.
Pictured above: My trip to Nexpo 2008; Washington DC., which took place a few weeks ago. I am standing with Chere’ Martin; Director of multi-media at Newspapers and Technology Magazine. Both Chere and I were conducting interviews with vendors inside the exhibit hall of the DC Convention Center. Newspapers and Technology Magazine is smartly adding podcasting and video to their online product. This is not only a great value for their readers, but for their advertisers as well.
Click here to listen: Mel Taylor speaks with Olive Software at NEXPO 2008
Click here for archive of News and Tech radio podcasts live at Nexpo 2008…..special thanks to BlogTalkRadio.com
What else am I finding while out on the road? The explosion of online radio & podcasting, online video, mobile journalism, niche/vertical sites, and the conversion of traditional media employees to multi-media experts.
Much of this change has to do with the quickening move of advertising to the Web. Remember, Online is still only snagging a very small part of most marketing budgets. Thus, there will soon be a “opening of the spigot”, where more and more of an advertiser’s marketing budget will go online. Getting ready for that tsunami of dollars is job #1 for most media companies.
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