Ever hear of Twitter? It’s a free social networking and micro-blogging service that allows users to send “updates” (or “tweets”; text-based posts, up to 140 characters long) to the Twitter website, via short message service and instant messaging.
I’ve been thinking recently of how a TV or Radio station, or maybe a Newspaper, could use this tool.
Watch the short video above to understand exactly what Twitter is.
Here’s a few “Twitter” ideas for local Media:
>> Newspaper: Reporter is live on the scene of breaking news. They could allow interested readers to “follow” or subscribe to the short updates from the reporter.
>> Radio: Broadcasting live from a big concert, a DJ “Twitters” the play list..song by song…. of the concert.
>> TV: A local news producer provides short info-blasts about what headlines will be covered tonight on the 11pm news.
2 responses so far ↓
Albert Maruggi // March 10, 2008 at 1:12 pm
Of course they can, what is preventing them is they a) don’t know who in their audience is on twitter, b) don’t want to go through the process of promoting and/or following others which in turn will get them followed, c) simply don’t see any value in those relationships.
Jim Kerr // March 12, 2008 at 6:37 pm
Albert, I think the real issue is that a very very large majority of broadcast professionals–including those in Interactive departments–don’t even know what Twitter is.
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