Local Media in a Web 2.0 World

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Mobile marketing is getting ready for prime time. That’s a big reason why there was a full house this week at the latest MOBILE MONDAY event, co-hosted by Mobile Monday Mid-Atlantic and the Philadelphia Interactive Marketing Association (PHIMA). The FREE program was sponsored by and held at the Blank Rome Law Firm in Center City.

It’s great to be fed too. A real nice spread of appetizers and adult beverages, mixed with some great networking, makes for an opening reception that’s quite appealing. And once the official program started, you could tell that everybody was wide-eyed and enthusiastic about the presentations. Alot of discussion focused on how to make online, offline, and mobile all work together; something especially important for TV, Radio and Newspaper to embrace.

Chuck Sacco, the CEO of PhindMe, noted these take-aways:

• ESPN recently had more traffic to their mobile site than to website for football scores.
• Consumers are shifting to better phones and now they’re accepting new media
• Consumers are accepting ads, they see them being complimentary to TV, Radio, Print, etc
• Mobile energizes what media your already spending on
• Engagement trumps awareness
• Mobile phones are becoming kiosks for print and other ad types
• AVG CPM is $35…maybe lower or higher, depends on targeting
• There are 4 standard mobile marketing ad unit sizes

The expert panel featured: Mobile Advertising Manager for Verizon Wireless, Director of Mobile Marketing for the R/GA agency, the Director of Sales for Crisp Wireless, and others.

Click here for additional coverage of event: MOBIVITY

For info and to join organization:  www.momo-ma.com