Local Media in a Web 2.0 World

Will your Media Job exist in 2012 ?

December 13, 2007 · 1 Comment

 

Watch the ‘Prometeus’ video above. It looks at how the Internet will substantially change mass media. How much of this is likely to come true ? What if only a portion of this prediction comes true ?

What are you doing to keep up? If you work in traditional media, do you think things will stay the same through-out your entire career?

Does your boss help you learn new skills?…. or do they keep you in the dark about the quick changing Media world of today? Do they expect you to ’sell web’ with just an hour-long training session ? Do you wonder why interactive buyers don’t want to buy your broadcast website? Do your bosses get the web?

EXCERPT FROM VIDEO ABOVE…..Everything related to the old Media vanishes: Gutenberg, the copyright, the radio, the television, the publicity. Around 2011 a tipping point is reached: The electronic paper is a mass product. In 2015 newspapers and broadcasting television disappear, digital terrestrial is abandoned, the radio goes on the Internet.

Not getting properly trained at your media company ? You may want to subscribe to my email, and consider this event. Radio Ink Convergence.

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Categories: Traditional media · Training

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