Local Media ponders it’s Web plan.

 

Here’s a check list, that may help you realize your ‘readiness’, for Web success. Does any of this concern you ?

>  Is corporate mandating that YOU ( at the local level ), come up with a profitable Web game-plan ?             

>  Do you have a web strategy, or does the webmaster or ND/PD “handle it” ?

>  Are your websites: advertiser, search engine & user friendly? How can you tell ?             

>  Do you know your ’share’ of local Internet advertising revenue ? ( Corporate will demand this info )

>  How much time & money are your clients/viewers spending on other web sites ? Do you know why ?

>  Can your sales staff comfortably sell and discuss your web offerings ?  Overcome common objections ?

>  Just how web and computer -savvy are your News directors, PD’s, producers, marketing, sales and on-air staff ?

>  Are you taking full advantage of online video, RSS, SEO, Blogs, social networking, crowd sourcing & aggregation ?            

>  Is it OK for your on-air staff to have their own websites/blogs, or have their own MySpace or YouTube channels ?           

>  When should you develop separately branded/niche sites in your own market ?             

>  What do advertisers and agencies really think about your Website, and how you are selling them ?
 

If any of these questions were tough to answer, you may not be fully prepared to effectively compete in the emerging online marketplace.