According to Lost Remote:
FOX Interactive Media and a few FOX O&O’s have launched a few local music websites in connection with MySpace. The sites are an experiment to see if there is an audience for content that focuses on local bands, concerts and fans. The first round of sites include mymusictwincities, mymusicboston and mymusichouston, with MySpace pages for each (example). The sites include streaming audio, video of performances, concert calendars and links to the bands’ MySpace pages.
Hey, wait a minute. A TV company building LOCAL music sites ? Promoting ‘Battle of the Bands’ ? I thought local Radio stations should own this space ? Especially local Rock stations that target 18-34 and 18-49 demos.
This should be a major wake-up call to local Radio.What FOX is doing is just another example of the fast moving, digital land grab at the local level. Team Rupert sees that Radio is not taking full advantage of their local powers of driving new online businesses. Especially with music.
When it comes to younger skewing, Rock based formats, the Internet should be a top priority for Radio. What FOX is doing is proof that the ‘barriers to entry’ (you need a Radio station to build a local music community), is no longer true. The local Music space is open to all comers. Whoever is the most committed, with substantial resources, a passionate staff, aware of Web 2.0 rules, and a real respect for the local music fan, will win this race.
Philly Rock Wars and the PERFECT STORM. Rock is making a MAJOR return to the airwaves here in Cheesesteak City. When you connect this to the heightened importance of local music websites, I think we are in for one hell of a competitive battle here in Philadelphia. Some point to Rock’s awakening because of the new rating system here in Philly; the Personal People Meter (PPM) .
Here’s where things stand now: CBS’s 94 WYSP ( formerly talker FREE FM ) is scheduled to switch back to Rock later today at 5pm. A few months ago, Clear Channel rolled out a really well programmed Alternative Rocker; Radio 104.5. And of course, Greater Media’s 93.3 WMMR continues its Rock stronghold, especially in AM drive, with Preston and Steve.
While all of these stations have Websites, there is certainly alot of upside to what they can do with them. Not only to build listener loyalty, but to drive new revenue streams and other business opportunities. Philly will be a market to watch, and learn from.
5 responses so far ↓
The Rock Is Back At WYSP at RadioInsight // September 13, 2007 at 3:53 pm |
[...] Commentary on the flip so far includes: Mel “Toxic” Taylor, Hugetinymistake, Phillyburbs.com, and Carnyfeet, in addition to our Philadelphia [...]
Broadcast Buzz 9/13/07 at RadioInsight // September 13, 2007 at 5:44 pm |
[...] Mel Taylor – FOX Local Music sites, Philly Rock Wars, WYSP [...]
phyl // September 14, 2007 at 5:05 pm |
i didn’t really care for the shows that were let go .glad they are keeping the main two. the music stinks so far though.
RussFactor // September 17, 2007 at 11:08 pm |
Yeah… chris’s show is mainly music.. but yeah.. plenty of time to collect a contracted paycheck and prep up for his arrival at SIRIUS at the end of his contract…
Local Online: Broadcast vs. Newspaper « Traditional Media in a Web 2.0 World // September 24, 2007 at 2:23 pm |
[...] few weeks back, we noted that FOX TV was smartly building local music sites for some of it’s markets. At the same time, we wondered [...]