Casale of Devo @ Borgata in Atlantic City / Viral Marketing

Another amazing weekend at the Jersey shore. Great weather on Saturday, followed by another surprise appearance at the Gypsy Bar, inside the Borgata Casino, Atlantic City. Wow. One of the founding members of DEVO; Gerry Casale, did a few tunes with the band playing that night. ( Philly’s own; LeCompt )

While chatting with Casale (now a commercial film producer, in addition to his music work), he spoke of his recent commercial work for Dell Computer. Read the Ad Age article here. I shot some video of Gerry performing on stage that night. Also, watch the new Devo/Dell commercial below. NOTE: the Dell/Devo commercial is gettting alot of play via viral marketing; where fans of the band share and link to the commercial. How much did it cost Dell to distribute this commercial via online?  Zero. Fans of DEVO did it.

Would visitors to your site do the same for your content ?