The video above features the Rockford Register Star and their take on “Journalism 2.0″. It’s a look at how Newspaper companies are smartly transforming their entire staffs into multi-media experts. This is happening within editorial departments, graphics, sales, marketing… you name it.
Some call it a WEB FIRST Newsroom, some call it reverse publishing. I call it ‘the way it needs to be’.
The race in on. In each market, only a few traditional media companies will carve out a successful, profitable online business. Who will those winners be? Hint: Those that do MORE than just dump their traditional content online.
In a fast changing Web 2.0 world, local media companies must use every tool, platform and tactic at their disposal. Thanks to Howard Owens for the tip.
RELATED POST:
Michael Rosenblum; the Godfather of Mobile Journalism, has a great post here that discusses how Newspapers can beat local TV to the punch…….online.
It’s getting a bit tougher to post on a regular basis.
Why? Well, quite simply: it’s due to the amount of work and opportunity that is available in the local, online media space. Much of what is written here in this blog is becoming top priorities at most media companies. That spells busy times for me, as well as anyone associated with online and/or digital media.
I am also on the road alot more.
Pictured above: My trip toNexpo 2008; Washington DC., which took place a few weeks ago. I am standing with Chere’ Martin; Director of multi-media at Newspapers and Technology Magazine. Both Chere and I were conducting interviews with vendors inside the exhibit hall of the DC Convention Center. Newspapers and Technology Magazine is smartly adding podcasting and video to their online product. This is not only a great value for their readers, but for their advertisers as well.
What else am I finding while out on the road? The explosion of online radio & podcasting, online video, mobile journalism, niche/vertical sites, and the conversion of traditional media employees to multi-media experts.
Much of this change has to do with the quickening move of advertising to the Web. Remember, Online is still only snagging a very small part of most marketing budgets. Thus, there will soon be a “opening of the spigot”, where more and more of an advertiser’s marketing budget will go online. Getting ready for that tsunami of dollars is job #1 for most media companies.
Looking forward to speaking at, and moderating the FMQB: THINK TANK Symposium, this Thursday at the Loew’s Hotel in CC Philadelphia. A gathering of high level record label and radio execs will come together in order to celebrate the the Friday Morning Quarterback’s 40th anniversary. They will also look to accelerate their thinking in regards to Internet and digital opportunities. FMQB is the premiere industry trade journal and marketing company.
As part of my duties, I was asked to answer a few questions about the state of Radio, the Web, and how my career has evolved through out the years. Here’s a look at that interview:
FMQB: Most of your career has been spent in radio as an air personality so how did you end up segueing into the Web 2.0 world to help local media?
Mel: After thirteen years of on-air work, and a great run of doing mid-days at WYSP (following Howard Stern ), I started to really sense that consolidation and the growth of the Internet was going to impede my progress in radio. The year was 1998, and I was no longer a spring chicken. I knew I had to think more about my future. So I moved into the direction of what I thought would absolutely grow in demand…companies needing help with understanding and making money with the Internet.
It’s no secret that the surge of technology and internet use within the media industry caught most off guard. At what point did you feel that multi-media was the wave of the future and a profitable business model? I remember the first time I heard streaming radio over my computer. I was amazed. It sounded like crap, but it was still radio over a slow dial up phone line. So I thought, as the price of web access comes down and hi speed Internet takes off, we may have something here. (Same thing with video) At first it was a jerky postage size video window. Now we have super hi quality video streams with little or no buffer time. With the recent launch of ad supported Hulu and iTunes now renting movies, this stuff is no longer a pipe dream. It’s real and it’s bringing in some nice coin. And since advertisers follow consumers wherever they gather, it was inevitable that these initiatives would attract marketing dollars.
There are many similarities and challenges that all media face today when it comes to internet strategy. What areas do you find are in need of most attention? Your main competition is now online. They are not just across the street. They have no legacy business to protect. They are singularly focused on growing their online share. Modify job descriptions and compensation plans to include web. This is the only way the employees of that company will be taken seriously. Hire as many web savvy people as you can get your hands on. You may have to remove anyone who drags their feet or thwarts the efforts of moving forward digitally. It’s something I call “The Enemy Within.”
The Television Bureau of Advertising - Marketing Conference 2008took place in NYC yesterday. As expected, alot of the conversation focused on how TV can harness the power of local, and the Internet. Note how similar these issues are to what Radio and Newspaper execs are currently dealing with.
Pictured above:President of NBC Local Media; John Wallace, Nexstar CEO Perry Sook, and Gordon Borrell of Borrell Associates
The new battleground is online, and it behooves local media companies to properly leverage their traditional assets in order to build web-based revenue share.
Below are some take-aways from the event, courtesy of TV Business Report
Get our LSMs out on the street a whole lot more-if the only time you’re out on call with your AEs is to do rescue missions, you don’t have a clue if they can really sell.”
Abolish straight commissions. “Many AEs get ‘accidental raises’ because their agency got hot. Stop making “budget the only standard by which we evaluate salespeople.
Borrell noted a few common threads for the best-producing local sites and their management: Online only sales staff Non-traditional customer base, A consultative sales strategy (ask about what they need first then call back with a solution) Lots of sales training and re-training, etc.
Some Broadcasters are smartly developing local websites that are not branded to the TV stations.
Here are some recent, major announcements that will play a major role in re-arranging the local media marketplace. TV, Radio, Newspaper, as well as pure-plays will be affected by these Internet and digitally based events.
Hi-speed Wireless Auction Verizon and ATT snapped up a big chunk of that 700mhz spectrum that TV will give back in Feb 2009. (as TV moves to Digital). This frequency is prime; it travels long distances and penetrates buildings with ease. This one event may be the most powerful accelerants that will take us into a ubiquitous, hi speed wireless future. Think this will affect local media ? Click here to read more.
HULU; Online TV Station Not wanting to let YouTube and iTunes, illegal file sharing sites get too big on their backs, NBC and Fox TV join forces and place much of their prime time programming online for free. Pre-roll advertising pays the freight. Now, no need to watch your fav show Tuesday night at 9, since you can watch anytime, on demand. What does this mean for reps that sell local TV time? Click to watch HULU.
CBS Widgets;We want you to see our stuff everywhere. It really doesn’t matter if you don’t consume our stuff on any CBS site. Feel free to watch it on your own favorite blog or portal if you prefer. And if your a local blogger, We’ll do a rev-share with you to use our widget. More proof that the portal concept is toast? Click to read more.
Tribune Merges TV & Newspaper.With the goal of building dominant local media organizations, Tribune smartly starts to bring all of their assets together under one roof, to take tap the obvious synergies. Other have tried this before, but not with the neccesary conviction/muscle/foresight that Zell and Michaels will bring to the table. The silos of TV, Radio, Newspaper and Web are crumbling as we speak. We’re all in this together. Click to read more.
Newspaper join forces with QUADRANT ONE.Quickly becoming a formidable, online ad network of about 250 Newspaper publishers. Started by the Tribune, Gannett, New York Times Co. and Hearst to offer advertisers a one-stop-shop for easily buying ads in US newspapers. What does this mean for Centro? Watch for competing TV networks to build and launch something similiar. Click here to learn more.
Think your job is safe in Broadcast or Newspaper? Hopefully it is. But just in case you want to be pro-active in order to increase your chances of avoiding a layoff…..read this……
After 32 years in the biz, sport writer Paul Oberjuerge got whacked from the San Berdardino Sun. Unfortunately, this is an all to common occurrence. Not just in Newspaper, but in Broadcast too. Paul drew up a list of “Tips on Keeping Your Print Journalism Job.” Some of it is politically incorrect. Some might make you cringe. Yet, it’s worth a read.
Alot of this stuff applies to those in TV and Radio as well. Note that “embrace the Web” is Number One. Here’s a few from the list:
Ten Tips for Staying Employed:
1. Embrace the web. It’s going to be extra work, and you’re going to be on your own 24-hour news/opinion cycle. But that’s how it is; you can rest up when you’re dead. Management is keenly aware of the foot-draggers on this front. Don’t wait to be ordered to “serve other platforms” of the paper. Volunteer. Blog. Post photos. Consider video. Offer podcasts. Do web-only quick-and-dirty news stories. You’re a multi-media machine now!
4. Stop whining.Journalism is a business notorious for its contrary and crabby people, for second-guessers and “that’s not how we’ve done it before” grousers. Five years ago you might have been overlooked as the Charming Curmudgeon. Now, you’re the Negative Nellie. When the call comes down to trash another 10 percent of the newsroom, don’t be the relentless kvetcher who immediately pops into the editor’s mind. Oh, and remember, “second-guessing” now consists of anything other than instant acceptance.
Think mobile Internet Radio is still many years away? Click video above to see how you will listen to Radio, on the go, in the very near future. Nokia is jumping ahead in this space.
Yup. That cell phone or PDA in your pocket, is quickly becoming the most important communications tool that you own.
I’ve been thinking recently of how a TV or Radio station, or maybe a Newspaper, could use this tool.
Watch the short video above to understand exactly what Twitter is.
Here’s a few “Twitter” ideas for local Media:
>> Newspaper: Reporter is live on the scene of breaking news. They could allow interested readers to “follow” or subscribe to the short updates from the reporter.
>> Radio: Broadcasting live from a big concert, a DJ “Twitters” the play list..song by song…. of the concert.
>> TV: A local news producer provides short info-blasts about what headlines will be covered tonight on the 11pm news.
Took some pics from the recent Phima social event, last Thursday at the Field House in Center City, Philadelphia.
Phima is the Philadelphia Interactive Marketing Association.
These events are a great for anyone in the interactive marketing space; agencies, publishers, reps, and clients alike. Some events are educational, some are social. Membership is free. Click here to join.
You may also want to consider these organizations as well:
Innovators Club: a Philadelphia based networking and social environment for entrepreneurial people engaged in Internet businesses, strategies, Web 2.0 and mobile communications. Hear from experts, present your current business ideas, seek advise and council from peers and network to find “new connections” who “get it” in the Internet space. Next Meeting: Great American Pub in Conshohocken, March 4, 2008. 6pm
Mobile Monday: Great organization for getting up to speed, and keeping up to speed, in all things Mobile. While Mobile Monday is an international organization, there is a Philadelphia based chapter. These educational and networking opportunities occur monthly. Click here to see pics and recap of the last MM event in Philly. Next FREE event is March 24 at Traffic.com in Wayne, Pa. Click here to RSVP.
Dan Shorter; President of Minneapolis Star Tribune, Interactive. Formerly the GM of the Palm Beach post, Dan recently got lured to Minneapolis. He’s one of the most respected Newspaper people in the online space, and Mr. Shorter shares his thoughts on the fast changing Newspaper environment, and how he’s gonna fit another award on his mantle! CLICK HERE TO LISTEN
Howard Owens; Director of Digital Publishing, Gatehouse Media. Howard recollects the NAA session featuring Dean Singleton, CEO of Media News who said things like: ”our readers don’t want the same newspaper we’ve been putting out over the past 30 years.’ Howard also discusses the 12 things journalists can do to save journalism. CLICK HERE TO LISTEN
Allison Sholly; VP/GM, Chicago Tribune Interactive. Allison describes sales structure and compensation, as well as the Trib’s success in the online video space. And because we had so much fun doing this Radio-like webcast, Allison and I discuss whether we should do a DJ morning show together. CLICK HERE TO LISTEN.
Bob Benz; Maroon Ventures (former VP Interactive of Scripps) In what may be one of the first interviews with Bob in his new role, Mr. Benz speaks to how he came to leave Scripps (which wasn’t easy). Yet, the opportunity to be a partner at Maroon Ventures was too good to pass up. Bob provides some really great detail as to what he will doing for Maroon. Hint: “thinking BIG for his clients”. CLICK HERE TO LISTEN.
Also spoke with folks like:
Chris Tolles; CEO of TOPIX
Bob Kellagher; COO Calkins Interactive
Walker Fenton; NewsGator
Jay Small; Scripps GM of Interactive
Shannon Dunnigan; Director Online Revenue, Gatehouse Media
WARNING: Click to another page now if you’re someone who still thinks that the Radio industry can return to the heady days of WKRP in Cincinatti.
Ready for some consultant to take shots at your Internet effort?Many in Radio don’t like hearing this kind of stuff. Otherwise, step up to the plate as I serve a little tough love about the industry’s overall online strategy.
We can all blame Mel Karmazin until the cows come home. Many think he kept Radio in the Internet dark ages when he was running Infinity/CBS. Radio was raking in the spot dollars back then and Wall Street loved it. It looked like a smart move at the time. Yet the ugly truth is, most Radio managers drank too much of the Karmazin kool-ade. They spent little time if any, keeping an eye on how the Web was growing, and how it could affect local media. Since Mr. Karmazin was turning a blind eye to web, they figured, they should too.
Now that the Web can no longer be ignored, Radio is scrambling. “We’re not worried” says management. “We are the local brand, nobody is better at packaging audio content than us, and our streaming numbers are way up”. These statements used to hold water. Yet in a world of unlimited online choice, this will unfortunately ring hollow with listeners as well as increasingly, Web savvy media buyers.
False sense of pride. Radio is proud of it’s streaming and we see all too many press releases boasting about the increase of streaming numbers. What we don’t see is press releases on how is Radio generating revenue with streaming. This may be that it’s not being sold properly. The total reach (Web and terrestrial) has yet to be embraced by advertisers. According to Borrell and Associates data, while Radio is starting to grow it’s online revenue, it’s actually losing online share. We all look forward to seeing a press release about these items sometime soon.
What got us here, won’t get us there. Translation: the people and processes that worked over the years, were fine for the times. Yet, many of these same people and processes will be ill-equipped for the next 5 years of tumultuous change. Radio may want to make sure that they are hiring more than just managers. They need to start hiring entrepreneurs, web-savvy big thinkers, and multi-media experts as well.
Purge of the feetdraggers. Know somebody in your organization that finds reasons NOT to embrace the Web and other digital tools? Does your PD think online hurts the terrestrial ratings? Does your LSM say things like; “why should I sell a $500 Web program, when I can sell a $5,000 spot program? These naysayers need to conveniently wake up, or be shown the door. They will kill your effort from within. Job descriptions and compensation packages should be immediately tweaked to make Web a basic, mandatory function of all positions within your company.
It’s not easy being a Radio GM. While your trying to reverse declining spot revenue, you have to downsize and build out your Web business at the same time. And what exactly is a Web business? Selling banners? Streaming the signal? It’s really all of that and more. Throwing this responsibility on your overworked PD or LSM is not the answer.
Radio has to get serious.First, it must admit that they need more outside help. There are just too few people inside of the Radio industry that have a handle on the fast changing digital landscape. Relying on the Internet sales managers, or the GM’s to develop a strong Web plan will not be enough. Radio must bring in experts to help sort this stuff out, and build a solid game plan. Newspaper and TV have already made the commitment. Now it’s time for Radio to step up.
To gage your station’s Web effort……ask yourself questions like these:
Are you relying on corporate to show you the way? Are you sure they know the way ?
Are your websites; advertiser, search engine & user friendly? Does your site look like a giant train wreck full of marketing and programming content? Does your site make users want to come back on a regular basis?
Does each seller have a mandatory Web budget and penalties for not hitting it? Is your Web commission structure similar to the new biz commission? Are you sure the reps are not just moving spot dollars to the Web line?
Can your sales staff comfortably sell Web and overcome common objections? What do advertisers really think about your site? What kind of training are you providing to your staff? Do your managers have strong grasp of Web? If not, how will they effectively manage the effort?
Do you know what TV, Newspaper and other sites are doing to take dollars from you? Do your reps know their clients online strategy? How many of your clients are spending on Google or the local Newspaper site?
Is it OK for your on-air staff to have their own websites, or have their own MySpace or YouTube channels? Do you include Web in talent contracts? Maybe you should.
Breaking News on the Web. Hard to believe that some in local media are still skeptical of mobile journalism via the Internet. “Amateurish and non-broadcast quality” are some of the things we hear. Those in local TV still think that big, expensive news crews, bulky cameras and complicated editing rooms are the only way to do breaking news.
Watch the clip above to see how some are using a small, handheld Nokia camera phone, together with software from QIK, to shoot live, breaking video news in the field. Granted, the quality is not perfect…yet…. but it is most certainly good enough to capture news that could happen anywhere, at anytime. As the Web becomes the place for breaking news, whoever gets the story up online first…has the greatest chance of winning the local news war of the future.
How Newspapers can win. This is how Newspapers can OWN the local, online video space: simply equip their journalists and production staff with mobile devices like these…..then get them out from behind their desks, and into the field…..pronto!
Every journalist needs to become a MOJO. Jeff Jarvis from BuzzMachine writes about his experience in the Reuters-Nokia mojo project at Davos. Jeff smartly suggests that every journalist needs to learn these new skills of storytelling. Click here to read.
Sam Zell and Randy Michaels are on a road trip. They’re making the rounds at their newly acquired Tribune properties. It’s a whirlwind tour that’s chock full of notable sound bites and hard hitting statements that provide some guidance as to where local media is headed.
These guys pull no punches. Some say that their uncensored talks are politically incorrect and rough around the edges. Others believe that these two entrepreneurs are just saying what most in mainstream media would like to say and do….but can’t. Either way, it’s tough love for an industry that must change…and now. No more BS. No more “that’s the way we’ve always done it”.
It’s inspiring, realistic and compelling. Not surprisingly, much of it centers around the Internet.
Click the slide show above to hear some out-takes from Randy’s talk with the staff of the Allentown Morning Call a few weeks ago. I encourage you to watch the entire 20 minute talk here. It’s one of the best ways to learn about how traditional media will dramatically change over the next 6-12 months.
RELATED ARTICLE: The New York Times digs into the huge challenges that Newspapers face. Click here to read.
Electric Factory Concerts celebrated its 40th anniversary last night at their venue located in the Northern Liberties section of Philadelphia. It was a festive, reunion-like affair. The gathering was full of familiar faces and old friends that came from Radio, Record labels, Media and other entertainment fields.
Hats off to Larry Magid, who had the dream back in 1968 with his partners: Herb, Jerry and Allen Spivak.
It was like a GREAT high school reunion, without seeing the guy who beat you up for lunch money, or the girl who wouldn’t go to the prom with you. I took a bunch of photos, as you can see above. Looking forward to seeing how WPVI Channel 6 will put together all of the footage that they shot with reporter Erin O’Hearn on duty.
Chuck Darrow from the Courier Post, wrote about this event. It’s full of historical background and classic pics as well. Click here to read
More un-imaginable change. Who da thunk it? The picture above is both funny and prophetic at the same time. (what the heck is that steering wheel for?) Think the gent standing in front of that 1950’s contraption, had any idea what the future would hold in regards to ‘computing’ machines?
Jump ahead 50+ years……The Web now attracts more revenue than Radio, Newspaper reps are working with Yahoo, and much of prime time TV is online for free. The rest of 2008 promises even more, un-imaginable changes.
Web no longer plays second fiddle. Internet strategy and revenue generation is now a TOP priority for all media. Oh, and just dumping your offline content… online…. is not gonna be enough. And one more thing….you may be growing revenue, but you’re losing share. Yikes. Mainstream media will continue to re-train and re-deploy it’s resources towards all things digital. It will shed any assets (human or otherwise) that does not fit into this new, Internet based trajectory.
Management Shuffle. What got us here, won’t get us there. Translation: the web people and web processes that worked over the past 10 years were great. Yet, some of these people and processes are likely to be ill-equipped for the next 10 years.
More downsizing, and cost cutting. Can’t hit budget through top line revenue growth? No problem. Just cut expenses. Clear Channel Radio is once again in the public eye for the memo that went out last week from CEO; John Hogan. It went something like this: Q1 looks extra bleak. Thus, managers must freeze hiring, (even sales) and cut everything from travel to research to advertising. Have a nice day. Read the memo here.
Even the Web leaders are under pressure: Yahoo just announced a massive layoff of 1000 employees. “This is a necessary step in our transformation,” says chief Yahoo; Jerry Yang. The big Y being forced to see the downside of being a bloated, general interest portal. The new svelte, somewhat more nimble company, will have better shot at growth.
Purge of the feet draggers. Know somebody in your organization that always finds reasons to NOT fully embrace and leverage the Web and other digital tools? Watch this luddite either convieniently wake up, or be shown the door. Job descriptions and compensation packages will be tweaked to make web a basic, mandatory function of all positions within a media company.
Newspapers and multi-media. You’ll be seeing more job positions like this in 2008: The New York Times seeks an experienced professional with top-notch journalistic and technical skills to produce audio for New York Times Radio newscasts, podcasts, and other platforms. ‘Nuff said. Click here to see entire job post for this opportunity. Free registration may be required.
Local TV feeling massive pain too. Local TV broadcasters can no longer rely on network programming and the 6 & 11p newscast to survive. How serious is this? Right before the important ratings sweep, WTEN in Albany let 10 on-air staffers go. Read more here.
Cable titan getting beat up. Beloved Comcast CEO; Brian Roberts, taking serious heat from unhappy shareholders. Stock down 40%, old school leadership culture/dual-class voting rights, and it’s iffy plan to grow in this fast moving digital space…. is being challenged. Read more here.
Click to watch video above for a quick, fun/scary look at how the Internet has empowered consumers. This new empowerment has reeked havoc….. and has created tremendous opportunity for a variety of businesses; especially local TV, Radio and Newspaper.
Mobile marketing is getting ready for prime time. That’s a big reason why there was a full house this week at the latest MOBILE MONDAY event, co-hosted by Mobile Monday Mid-Atlantic and the Philadelphia Interactive Marketing Association (PHIMA). The FREE program was sponsored by and held at the Blank Rome Law Firm in Center City.
It’s great to be fed too. A real nice spread of appetizers and adult beverages, mixed with some great networking, makes for an opening reception that’s quite appealing. And once the official program started, you could tell that everybody was wide-eyed and enthusiastic about the presentations. Alot of discussion focused on how to make online, offline, and mobile all work together; something especially important for TV, Radio and Newspaper to embrace.
Chuck Sacco, the CEO of PhindMe, noted these take-aways:
ESPN recently had more traffic to their mobile site than to website for football scores.
Consumers are shifting to better phones and now they’re accepting new media
Consumers are accepting ads, they see them being complimentary to TV, Radio, Print, etc
Mobile energizes what media your already spending on
Engagement trumps awareness
Mobile phones are becoming kiosks for print and other ad types
AVG CPM is $35…maybe lower or higher, depends on targeting
The expert panel featured: Mobile Advertising Manager for Verizon Wireless, Director of Mobile Marketing for the R/GA agency, the Director of Sales for Crisp Wireless, and others.
Click here for additional coverage of event: MOBIVITY
Ever taken a really good look at a Radio station website? Aside from the questionable layout and content, (some call them a train-wreck) have you ever wondered how Radio can build a business, and drive Internet revenue from those efforts? These are the issues that over worked Radio managers are trying to come to grips with.
The pressure is on. Radio’s primary revenue stream of selling spots is really taking a beating. The latest RAB (Radio Adverting Bureau) revenue numbers are in. Business was down 2% last year - its worst decline since 2001. December was down 5% - that’s now 8 down months in a row. Local rev down 4% and national down a whopping 12%. Where’s the upside ? Web-driven non-spot revenues - up a very healthy 12%.
Revenue UP, Share DOWN. While that 12% web increase looks nice, bear in mind that Radio web revenue SHARE is actually down. Radio could literally double its web rev, and still being leaving a ton of money on the table. The latest Borrell report on local online revenue report shows that Radio only gets about 1% of local online ad expenditures. That’s DOWN from last year. So, is there any good news ? Yes, a little. And it comes from Clear Channel.
Somebody at Clear Channel deserves a raise. Who ever got Fox to buy this should be promoted. For the season debut of American Idol last week, Fox took over every single ad unit available on the web sites of 250 Clear Channel stations, in 40 markets That was a deal for 13 million impressions using leaderboards, skyscrapers, and pre-roll video….with NO on-air buy. This is a sign of things to come.
According to Radio Business Report: CL King & Associates analyst Jim Boyle says “it’s time to monetize the P-1s, time for dual-revenue streams. That means enticing loyal fans to interact with the station on its website, utilizing the tech savvy and cultural intimacy of its youngest employees to lead the way.”
How can Radio seriously get into the game? First, it must admit that they need more outside help. There are too few people inside of the Radio industry that have a handle on the fast changing digital landscape. Just relying on the local sales managers, or the GM’s to develop a strong web plan will only delay the pain of making a serious investment in hiring and re-training.
Finding web experts to help Radio will not be easy. It will take alot of money too. In the meantime, here are some questions that will help Radio understand what their web plan needs to consist of:
Does each seller have a mandatory web budget? Penalties for not hitting it?
Commission structure similar or better than your NEW BIZ commission?
Do your reps know their clients online strategy?
What is total local online spend in your market? What is your share?
Managers have strong grasp of web? If not, how will they effectively manage the effort?
>> Radio needs to fix these types of issues…..asap…..
Online Revenue Strategy for Local Media. Tough love for Broadcast, Newspaper and Pure-plays. Tracking their progress as they evolve and re-invent themselves, for this new digital age.
